What is Social Media? Social media refers to the method of interactions among people in which they create, share, and/or exchange ideas and information in digital communities and networks. The working office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, Vimeo and YouTube accounts. We offer an array of tools, including one-on-one consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas.

Before creating any interpersonal media accounts, you must submit the Account Request Form. Make sure to check with your college’s marketing communications office for just about any school specific regulations or branding guidelines. Social media is approximately conversations, community, connecting with the audience and building relationships. It is not a broadcast channel or a sales and marketing tool just.

Authenticity, honesty and open up dialogue are key. Social media marketing not only allows you to hear what people say about you, but allows you to respond. Listen first, speak second. Be persuasive, useful, relevant and engaging. Don’t hesitate to try new things, but think through your efforts before kicking them off. Blogs: A platform for informal dialogue and conversations on a particular topic or opinion.

Facebook: The world’s largest interpersonal network, with more than 1.55 billion monthly active users (as of the third quarter of 2015). Users create a personal profile, add other users as friends, and exchange text messages, including status updates. Brands create pages and Facebook users can “like” brands’ webpages. Twitter: A social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of brief status communications (140 personality limit). YouTube & Vimeo: Video hosting and watching websites.

Flickr: A graphic and video hosting website and online community. Photos can be shared on Facebook and Twitter and other interpersonal networking sites. Instagram: A free of charge picture and video posting app which allows users to apply digital filters, frames and special effects to their photos and talk about them on a number of public networking sites then.

Snapchat: A mobile app that enables users send photos and videos to friends or to their “story.” Snaps vanish after looking at or after 24 hours. Currently, we aren’t allowing individual departments to have Snapchat accounts, but requesting that they contribute to the Tufts University account. LinkedIn Groups: A place where sets of professionals with similar areas of interest can discuss information and participate in a conversations. Understand how to best utilize these tools with our platform specific best practices. We provide an extensive list of Twitter and Facebook tips also.

Social networks and other online press are great tools for engagement and two-way communication, but given the type of the two-way, real-time communication, there is the potential for significant dangers associated with unacceptable use. While the tools of social media are often accessible, the guidelines of the street aren’t intuitive necessarily. It’s a new communications landscape, with tremendous opportunities but also a lot to learn.

We developed these guidelines to provide everyone at the university-from communications professionals to division administrators-with basic assistance on how to best use cultural media toward marketing communications goals, both as who owns an account so that as a consumer/contributor. The suggestions and best practices outlined can help you use these channels effectively here, protect your professional and personal reputation, and follow university or college recommendations. We also hope that these guidelines spark discussions among social mass media practitioners on campus to learn from each other even as we explore these rising platforms. Please review the college or university best practices and feel absolve to contact Communications and Marketing with any questions.

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