The Crime Scene
Dust motes were dancing in the 47-lumens glow of the overhead projector, swirling through the stale air of a conference room that hadn’t seen a window-opening since 1997. I was sitting in the back, my industrial hygienist brain automatically calculating the air exchange rate and finding it severely lacking-roughly 7 percent of what it should be for a room packed with seventeen people. At the front, Marcus, a junior analyst who still believed in the sanctity of a spreadsheet, was hovering over a slide that looked like a digital crime scene. His dashboard was a sea of red. Customer sentiment on the new ‘Project Aurora’ feature was sitting at a dismal 27 percent approval. The feedback was brutal: too slow, too invasive, too broken.
I watched Marcus’s pulse thrumming in his neck. He had spent 27 days gathering this data, interviewing 107 users, and cross-referencing three separate APIs to ensure the objective truth was undeniable. He thought he was presenting a warning. He thought he was a lighthouse keeper signaling a rocky shore. But then, the VP of Product, a man whose skin always looked like it was being tightened by an invisible hand, leaned forward. He didn’t look at the red. He didn’t look at the plummeting engagement line that resembled a BASE jumper without a parachute. Instead, he pointed a manicured finger at a tiny, anomalous
