Naming an Online business or start-up can be a daunting task. Do you need to have the exact matching domain name as your brick-and-mortar business? With so many choices to make and directions to look, let’s start with the basics. 1. Decide if you are building a carrying on business or a brand.
I mention this since many online business owners are centered on short-term goals. They want to fast get their site up, get positioned high, and start making money. This all seems good but it leaves a small business susceptible in several ways. Short term thinking usually leads to literal names that will (supposedly) ranks well with the search engines.
- Visit some Q&A sites, and borrow their questions
- Schools, Churches & Cathedrals Web Design
- Maps & Navigation: Google Maps, etc
- Learn to be extremely selective with your advertising
In addition, literal/useful names are believed to raised inform site visitors about what products and services are provided. While descriptive names do convey a sense of what you do, they flunk in creating an identity, a feeling of how you choose to do what you do. Which means you finish up in a sea of sound-alike companies.
Unless you possess a primary domain name with a lot of natural type-in traffic, descriptive brands usually fall toned overtime. It would always sound generic and descriptive and would rely heavily on the ever-changing algorithms of the various search engines. But what if this changes and consumers turn more and more to using search engines? What if the various search engines change their valuation of experiencing keywords in the domain name?
You have then built an organization that relies on the unpredictable nature of Internet search engines to cause you to profitable. Having said everything that, if you wanted a universal short phrase even, it’s probably now beyond most businesses’ price range. Best advice — build a brand name and point generic/descriptive names to the main website address then. 2. Think of a naming strategy. Examine the most typical naming methods they use (i.e. proper brands, key qualities, metaphors, etc.).
If you find your industry heavily utilizes one form of naming, avoid it, and use another. If fifty percent of the firms are employing the evocative theme of discovery (i.e. WEB BROWSER, Netscape, Safari, etc.), then try different things such as an analogy (i.e. Firefox). Map out a summary of your competition’ titles and see how your brands compare against them. The more strategies you utilize, the greater naming options you will have at your disposal. Be cautious of misspelled names since they will create yet another obstacle when it comes to locating your website name.
3. Search to find out if the names on your list can be found. They’ll not only enable you to research a domain name to see if it’s available, but they also have a web link for domain recommendations when the required domain in not available. While these recommendations are not the most creative always, they may spark some additional ideas. And they also show related names that are for sale or at auction on other sites. 4,000. Considering the importance of a good domain name, this is inexpensive relatively. You can also broaden your opportunities by adding a good prefix or suffix. Avoid the trite “online” or “cyber” endings.
I agonized on the name but when faced with the threat of changing the name or being taken up to court, I was able to rebound within a day. Don’t sweat the tiny stuff. Focus on building the perfect product for your customers obsessively, that should really be your only focus. As the business was bootstrapped, I used to be terrified of running out of money and for the first 18 months, I ran the company completely on my own.
Looking back, I have no idea could be able to keep it collectively as I was doing customer check-ins all, coordinating cleanings, guest communications, and new customer sales. A day where I met 18 different guests at 18 different locations across the city I remember one particular. As stated, I used Squarespace to develop my site.